Avocartel is a speculative design project and thesis that addresses social issues related to the raw material of avocado. The scenario was developed through in-depth research, envisioning a world where the avocado fruit gains massive virality. This exponential growth in popularity attracts the attention of criminal organizations.

By 2028, the entire avocado business and its production chain are controlled by criminal gangs that exploit Mexican manpower through violence. In response, ONU member countries enact a law requiring avocado retailers to show the social costs associated with avocado consumption.

Avocartel represents one of the many Mexican cartels profiting from the avocado trade. To comply with the new law, it introduces Libre in its stores, a scale that measures both the physical weight of avocados and the crimes linked to their production.