Working as a Social Media Manager at Centro Medico Buonarroti (BMC) in Milan consisted in managing the clinic’s social media presence (particularly Instagram) by overseeing both the visual direction and the content strategy.

The goal was to create engaging posts and stories inspired by the latest digital trends, while staying true to the brand’s identity and tone of voice. To strengthen its online presence, a tailored editorial plan aimed at reviving the profile and ensuring a consistent, cohesive publishing rhythm was developed.